Meet Sara Snuggerud, Serger Master Since She Was 15

We Carry
by Sara Snuggerud in Serger, Sewing Machines, Sewing Tips

Meet Sara Snuggerud, serger master since she was 15 years old.

5222_1Sara started working at a sewing machine store when she was 15 years old. Sergers were all the rage. That was the “BEM” era (Before Embroidery Machines). Little old ladies figured out Sara would rethread their sergers for them if they asked. At 15 you don’t say no to little old ladies. She then realized that if she taught them how a serger works they could do it themselves. And so, her love of sergers began.

Fast forward a few years. Now Sara and her husband Steve, run a successful Bernina and Husqvarna Viking sewing machine store Heirloom Creations in Sioux Falls, South Dakota. She writes a blog each week for the store and has a YouTube Channel with over 32,000 subscribers and 6.7 million views. Click here to link to the blog.

She is also the talent, producer, and editor of hundreds of free serger videos she has on YouTube channel via her website Here she takes sewing machines, sergers and embroidery machines, opens them up and does a video on EVERY PAGE OF THE MANUAL! All videos are short and sweet allowing users to find the information quickly.

Recently Sara launched her very first Craftsy class Serger Solutions: Troubleshooting Techniques. Click here for a special discount link to Sara’s Craftsy serger class.


Say goodbye to serger struggles! Learn to troubleshoot problems for tension, thread balance, sewing on slippery fabrics and more.


Put your serger in the spotlight! Learn serger troubleshooting techniques and make the most of your machine with sewing educator Sara Snuggerud. Review the basic parts of your serger, then discover how to choose the best thread and spool placement for efficient serging. Identify balanced stitching and find the best tension to sew smooth, beautiful seams. With these essential skills covered, learn how to fix a thread break, select the proper needle and adjust the knife. Want to make your projects pop? Add decoration using ribbon and wooly nylon. Boost your know-how further as you learn to stitch the perfect rolled seam and flatlock stitch. Discover how to use the differential feed and a gathering foot to make projects with gorgeous texture. Finally, build confidence performing simple maintenance at home to make your serger last a lifetime.

Sara also documented her entire Craftsy experience for her blog in this fun video. This go-behind-the-scenes video will give you a feel of what it takes to make a Craftsy class. Click here to read more and see more pictures.

Looking back she realized she had a love for sergers way back at the beginning with two separate memories.

First, she got to sell her mom her very first serger. Sara’s mom Carol, had a alterations business in their home but always said she didn’t need a serger. “She was just fine”. A special request from one of her best customers asked if she could make a custom linen tablecloth and a set of 24 napkins for her gigantic dinner table. Carol asked Sara if she could “test out” a sergers rolled hem feature at the store. One hour later all the napkins and the tablecloth were finished. She charged a premium price for the custom job even though it only took her an hour to complete. That proved why a serger is a great time saver!

Second, Sara was instructed to attended a Bernina dealer serger training when she was a teenager. Knowing that she would be totally bored at the training because she was already teaching serger classes to her customers, she took along a knit summer outfit all cut out and ready to serge. Instead of just sitting around between samples waiting for the slow dealers to figure out their sergers, she serged the entire outfit together during the training!

Today, her love and knowledge of all types of sewing machines, sergers and embroidery machines becomes noticeable when people come to her store to ask questions. Check out her blog, Craftsy class and her videos to see what new things you can learn about your own machines.

  1. Linda says:

    I am very impressed with your enthusiasm and product knowledge. I learn more watching your videos, then I ever could on my own. Today’s sewing machines offer so many features it boggles my mind. I just wish you lived closer to Michigan, I would love to attend some of your classes. I will keep learning thru your videos. Thanks so much for all your behind the scenes hard work. I can’t imagine trying to keep up with you.

    1. Sara says:

      Hi Linda, Thanks for your kind words. If you want to support us online, you can visit our YouTube channel and like on “Support This Channel” by clicking here.

      Happy sewing! ~Sara~

      1. Ferryl says:


        My girlfriend just got a Bernina B 570 QE for Christmas. I would like to buy her an attachment for her birthday. Can you recommend in order what attachments I should consider? I would so much appreciate it.

        thank you.

  2. Anita Laurella says:

    I am interested in signing up for your class on Craftsy (Serger Troubleshooting); however, before doing so, I would like to know if you cover problems with the timing and how to fix this. My serger is continuously requiring maintenance because of the timing issue and I would like to know how to deal with this.

    1. heirloomc says:

      Hi Anita, Timing is something we leave to the techs and beyond the scope of the Craftsy Class. Without knowing the whole story with your serger, if you are continuously having timing issues it might be time to either have a second tech look at your machine or possibly invest in a stronger serger. Generally when we see sergers knocked out of time more than once our customers are over-using it for projects thicker than the serger’s capabilities.

  3. Margarita Nafpaktitis says:

    I just finished watching your Serger Solutions Craftsy class, and it covers *all* the problems that I’ve been having that have kept me from feeling confident about using my serger. And you explain the complicated workings of the serger in clear, plain language that makes sense. I took lots of notes and wrote down time stamps so I can revisit and re-watch sections while I sew. Thank you for creating such an incredibly helpful resource!

    1. Sara says:

      You are welcome!

      Happy serging!


  4. Robin Nymeyer says:

    Hello Sara. Funny story I have to tell you. Just realized when I printed off my Embroidery Course material that I’ve visited your store many many many years ago!! I live in British Columbia now but was living in Ontario. Visited my brother and sis in law who live in Sioux Falls the many many many years ago and of course hit the quilt stores in town. Can’t believe I’ve been to your store!! Loved it then and I will definitely be returning. Once the world uprights itself again!
    Just had to share!

    1. Sara says:

      Hi Robin,

      Small world indeed! Happy new Year!

      Please let me know before you come. I would love to meet you (again). 😉


      Sara Snuggerud

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