Pfaff USA Welcomes Back Sara Snuggerud

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by Sara Snuggerud in Sewing Machines

Pfaff USA is excited to welcome back Sara Snuggerud to their side of the industry.

Some of you know that Sara started working at a sewing machine store when she was 15 1/2 years old in Santa Barbara, CA. That store sold Pfaff and Bernina sewing machines and industrial sewing machines. The store, Grant House Sewing Machines, is still a Pfaff and Bernina dealer today.

Grant House (yes, “House” is his last name, but everyone thought it was Grant’s house that they were visiting), hired Sara on the spot after she sat down and started helping him sew hand puppets with kids at the local fair.

That weekend of “helping out” started my current career path. Grant took me under his wing and gave me the love and passion I have to this day about selling sewing machines and sergers at a very young age.

Speaking of sergers, if was because of the Pfaff sergers and their eight accessory feet, that I asked Grant if I could put together a serger and accessory presentation to show people why they needed to buy a serger and what they could do with all eight feet. We scheduled and packed the house for two sessions that day.

But Grant did something at that first Pfaff serger session that I am thankful for to this very day of – he video taped my presentation. He said that I could watch it between sessions and see how I could improve for the evening session. At the end of the day, Grant and I had sold 16 Pfaff sergers and 128 feet! Not bad for only being 16 years old!

When the Pfaff dealer sewing machine convention rolled around, Grant sent me to Las Vegas at the age of 18 as his official store representative.

Jill, Judeen and Sara at the SVP Worldwide headquarters in Nashville, TN for Pfaff certification.

Fast forward a couple decades and here I am back working with the Pfaff sewing machine brand again but with a new twist. Pfaff is currently Husqvarna Viking’s sister brand. SVP Worldwide now operates both brands together but separately. After we started doing videos on for the Husqvarna Viking machines, SVP Worldwide asked us if we could also film the tutorial videos for all the Pfaff sewing machines, sergers and embroidery machines. We can now officially say, Pfaff videos are coming soon to!

Most adults probably have no idea the impact they have on teenagers. Always know that teenagers are watching you – how you treat others, how you dress and the grace of the knowledge you share with them. The smallest seeds are often sown without anyone knowing that a garden is about to bloom right in front of them.

Dear Grant House,

You probably have no idea how setting up that video camera in the back of that classroom helped me at such a young age.

Thank you,

Sara Snuggerud

Hello Pfaff – I’m BACK!


  1. Hardie Rogers says:

    Congratulations, Sara. What an inspiring witness you are. Thanks for sharing your story. Look forward to Sewing Mastery’s next online tutorial, Embroidery Essentials. I have a Designer Diamond Royale and have learned so much from watching your tutorial on that specific model. Thank you for all you do for the creative world.

    1. Sara says:

      Hi Hardie,

      Also, We are excited to announce that Sara’s “Embroidery Essentials” online course is now available. You can check it out here:

      If you want to master your embroidery machine, this is the class for you!

      Have a great weekend!

  2. Laurie Deniger says:

    Congratulations Heirloom Creations! Of course Bernina machines have always been my very FAVORITE…however, as a quilter, long ago I purchased a Pfaff machine to have IDT or dual feed for quilting. Now my Bernina has dual feed – and I sew on a Bernina and a Pfaff!! I am excited for future Pfaff customers at Heirloom…Sara is an amazing instructor!!

  3. Joanne Flack says:

    Congradulations on your new addition to the store. Back in the 1970’s when I was introduced to the elna, I thought it was the most amazing machine. Later on I got to see the other brands as they worked their way west across our great country. I always said, I wanted Bernina’s third hand, and Pfaff’s walking foot. Now, the present day you can get everything you want in one machine, well almost everything. You truly do have an amazing shop and talent.

  4. Sue Gardner says:

    Congratulations Sara!! You are truly an inspiration to me and everyone you meet! I too have learned so much from your videos. Thank you and Heirloom Creations so much for producing Sewing Mastery. Keep up the good work and I’ll be looking forward to more new videos. As stated above you are an amazing person and instructor!

  5. Jan Daggett says:

    We heard about this during Sewtopia last time. I am always impressed by Sara’s enthusiasm which always whets our appetite to try new things. I have two passions, one for music and the other sewing. And somehow I find time for both of these and aim to work on both of them almost every day. And I am grateful I discovered Heirloom Creations, though late in life. Everyone is so friendly and enthused and it is “catching”.

  6. Carolyn Berg says:

    I live on the West Coast and of course am unable to attend Sewtopia. But feel like I made a new friend when I found Sara and Heirloom Creations on YouTube and started watching her ruler of the month presentations. I really hit the jackpot when I bought a new Bernina recently and realized there were tutorials walking me through unpacking and set up of the new sewing machine — plus all the features. Thank you Sara.

  7. Grant House says:

    Sara dear, you took the bobbin and ran with it! Your enthusiasm was and is contagious. That smile. Your galactic curiosity. The love you have for everyone who endeavors to thread a needle. Wow! What a wonderful career you have crafted. What a beautiful family. What a glorious expanding universe of friends and associates. I couldn’t agree more about the value of young people and how they respond to respect and trust. I am proud of you.
    And yes, those are tears as I reflect on the contribution you make and how all this got started.

    1. Sara says:

      Thank you Grant for all you do! Those few years together helped me meet the man of my dreams and continue into a career that started as a hobby! ~Sara~

  8. Wendy Lister says:

    Is there a Pfaff dealership in Dallas, TX?

    1. Sara says:

      You can use the Pfaff dealer locator on their website to find the closest Pfaff store near you:

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